Bill Belichick and his girlfriend, Jordon Hudson, enjoy reminding the Atlanta Falcons of their most infamous collapse.

Weeks after Hudson was spotted wearing a shirt mocking the Falcons in New Orleans ahead of Super Bowl LIX, she doubled down on social media with another jab.

On Friday, Hudson posted a mirror selfie with Belichick, both holding coffee, captioning it, “Happy 3-28 to those who celebrate.” 
Bill Belichick and his girlfriend Jordon Hudson (Photo Via Instagram/jordon)
The reference? The Falcons’ infamous 28-3 lead over the New England Patriots in Super Bowl LI, a game in which Belichick’s team mounted a historic comeback to win in overtime.

A Not-So-Subtle Reminder

The Instagram post, shared from Hudson’s account (@jordon), sent a clear message. The Patriots’ 34-28 victory in that Super Bowl remains a defining moment in NFL history and a painful memory for Atlanta fans. Belichick, now the head coach at the University of North Carolina, was at the center of that legendary comeback, which secured his fifth championship as a head coach. He later won another Super Bowl, bringing his total to eight.
Jordon Hudson and Bill Belichick (Photo via Instagram)
For the Falcons, that game has become synonymous with heartbreak. The team has struggled to shed the stigma of blowing big leads, and the “28-3” reference resurfaces every year, much to the dismay of their fanbase. Hudson’s latest post ensured that the sting remains fresh.

Belichick’s move to Chapel Hill places him within a short flight from Atlanta, though that proximity won’t make this latest reminder any easier for Falcons supporters. Whether this was a playful nod to history or a calculated dig, one thing is certain- Belichick and Hudson aren’t letting the Falcons forget what happened on February 5, 2017.