Music PR Alan Edwards was welcomed on Loose Women this Friday as he spoke about his close bond with David Bowie and revealed the star had performed some good deeds.

His work is considered a monument in music history but according to Alan Edwards, David Bowie also had a string of kind acts he could have been proud of.

The music mogul chatted to the Loose Women panel this Friday, June 7, as he promoted his new book I Was There: Dispatches from a Life in Rock and Roll, a memoir in which he recalls his biggest career moments.

Although some ITV viewers took to X to point they had “no idea” who Alan was his stellar list of clients includes names fans have definitely encountered in the past as he has worked for the likes of the Rolling Stones, the Spice Girls, Blondie, Prince, Britney Spears, Robbie Williams, David Beckham, Naomi Campbell and even Amy Winehouse.

But by cosying up to some of the world’s biggest stars, Alan was able to notice moments admirers had no way of knowing about as he told Kaye Adams all about his last moments with David Bowie.

Alan Edwards shared years of friendship with David Bowie, catching him in unguarded moments, miles away from his eccentric public persona(Image: ITV)

Alan, the founder and CEO of public relations firm The Outside Organisation, recalled how he and the Starman hitmaker shared an outing before eventually parting ways.

“In the street, he gave me a hug”, Alan remembered, “and it was really nice but I didn’t realise how he really was.” The devastating news of David Bowie’s death, which took place on January 10 (two days after his 61st birthday) 2016, was shared a month after the pals last saw one another.

Looking back on their last encounter, Alan admitted he realised what the embrace really mean: “he was consciously saying goodbye to me.”

After claiming his famous friend was “very self-effacing, very modest”, Alan recalled how David Bowie had an obliging streak as he remembered a time the late hitmaker had taken care of him and his co-workers.

David would casually make his way to Alan’s office on Tottenham Court Road, with Alan remembering: “he’d sometimes just rock up, no body guards.” Once on location, “he’d come up in the office some days and he’d make tea and coffee for everyone. That’s what kind of a man he was.”

The star’s guitarist made similar revelations, relayed by The Daily Mirror. Earl Slick exposed David Bowie’s sweet tooth and penchant for espresso coffee in his later years, after fighting off his addictions. Earl and David worked together for the singer’s 25th studio album, The Next Day.